Vol. 15 No. 3 (2025): Vol 15 Iss 3 Year 2025
Articles

ARE SCHOOL STUDENTS READY FOR MOBILE LEARNING? INSIGHTS FROM A DEVELOPING COUNTRY

Sayma Hossain Shetu
Department of Management, Mawlana Bhashani Science and Technology University, Tangail, Bangladesh
Fahmida Akter
Department of Management, Mawlana Bhashani Science and Technology University, Tangail, Bangladesh
Samia Tabasum Dia
Department of Management, Mawlana Bhashani Science and Technology University, Tangail, Bangladesh.
Dr. Abdul Gaffar Khan
Department of Management, Mawlana Bhashani Science and Technology University, Tangail, Bangladesh.
Published September 30, 2025
Keywords
  • Mobile Learning, Student's Adoption, Usage Behavior, UTAUT2, Learning Value, Perceived Negative Consequences.
How to Cite
Sayma Hossain Shetu, Fahmida Akter, Samia Tabasum Dia, & Dr. Abdul Gaffar Khan. (2025). ARE SCHOOL STUDENTS READY FOR MOBILE LEARNING? INSIGHTS FROM A DEVELOPING COUNTRY. Journal of Management and Science, 15(3), 81-92. https://doi.org/10.26524/jms.15.32

Abstract

In today's world, where mobile technologies are transforming education, this study explores the behavioral intentions of secondary and higher secondary students in Bangladesh to adopt mobile learning (m-learning). The unified theory of acceptance and use of technology 2 (UTAUT2) framework was adopted as the theoretical foundation of this study. This study introduced two new concepts, perceived negative consequences and learning value, to identify the main factors that drive the students' acceptance of m-learning. Convenience and snowball sampling techniques were applied to collect data from respondents through a structured questionnaire. Advanced partial least squares structural equation modeling (PLS-SEM) was used to analyze 517 respondents’ data and test the hypothetical model. The results of this study indicate that the most important factors that impact students' intention to adopt m-learning are performance expectancy, effort expectancy, social influence, facilitating conditions, hedonic motivation, habit, and learning value. However, the study finds that perceived negative consequences such as diversions or health concerns do not influence the decisions of the students. The findings of the study expand the UTAUT2 model and convey useful ideas for legislators, teachers, and tech developers to create innovative and effective m-learning platforms.

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