- Voice-enabled commerce, Consumer Search Behaviour, Electronic commerce avenue, Buyers search pattern , Digital shopping platform.
Abstract
This research paper investigates the impact of voice commerce on consumer search behaviour, utilizing survey data on users’ daily interactions with voice assistants such as Alexa, Bixby and Siri. The result shows a positive relationship between voice commerce and consumer search behaviour, suggesting that people of all ages are using digital assistants more frequently for their shopping requirements because of the ease these technologies offer the market in the context of voice commerce, the study delves deeper into the vriables impacting customer satisfaction, convenience, confidence and privacy. As AI-powered voice assistants facilitate technology-mediated transactions, consumers are entering a new domain of commercial interactions that bypass the necessity for tactile engagement.