Green management and effectiveness of beverage firms in Aba, Abia State

Abstract

The study investigates green management and effectiveness of beverage firms in Aba. The objectives of the study were to evaluate the level of correlation between pollution control and customer satisfaction; pollution control and employee retention; and to examine the level of correlation between waste management and backward integration in beverage firms in Aba. The study was guided by three research objectives, three research questions and three hypotheses. Empirical reviews were used to beef up the study. The researchers employed the survey research design in the research. A five-point Likert Scale structured questionnaire was the major instrument for data collection. The validity of the instrument was done by showing the questionnaire to research experts for their corrections and inputs. Cronbach Alpha statistic was used for obtaining 0.79 as the reliability ratio of the survey instrument. Data analysis was committed to descriptive statistics of mean and standard deviation. Correlation analysis was used to test hypotheses. It was found that there is a significant level of correlation between pollution control and customer satisfaction; there is significant level of correlation between pollution control and employee retention; there is a significant level of correlation between waste management and backward integration in beverage firms in Aba. It was concluded that green management improved the effectiveness of beverage firms in Aba. The study recommended that management of beverage firms should make more efforts to control all forms of pollution in the enterprises for improved customer satisfaction. Management should always work harder to achieve higher degrees of employee retention with the instrumentality of green management. Waste to wealth strategy should be employed by beverage firms for improved business effectiveness.