Journal of Management and Science
Vol. 14 No. 2 (2024): Vol 14, Iss 2, Year 2024
Articles

Examining the influence of e-commerce on consumer preferences and satisfaction in the urban landscape of Nagpur

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  • Anupkumar Dhore,
  • Rohit Lapkale,
  • Aniruddha Telang
Anupkumar Dhore
Department of Management, Dr. Ambedkar Institute of Management Studies & Research, Deekshabhoomi, Nagpur, India
Rohit Lapkale
Area Manager, Axis Bank
Aniruddha Telang
Department of Management, Dr. Ambedkar Institute of Management Studies & Research, Deekshabhoomi, Nagpur, India
DOI: https://doi.org/10.26524/jms.14.13
Published June 30, 2024
How to Cite
Anupkumar Dhore, Rohit Lapkale, & Aniruddha Telang. (2024). Examining the influence of e-commerce on consumer preferences and satisfaction in the urban landscape of Nagpur. Journal of Management and Science, 14(2), 1 - 6. https://doi.org/10.26524/jms.14.13

Abstract

This research, titled "Exploring Customer Satisfaction in Online Shopping: A Case Study of Nagpur," aims to dissect the determinants influencing consumers' online shopping behavior and their consequent satisfaction levels. Employing a Descriptive Research Design, we utilized a meticulously crafted questionnaire to gather insights from a diverse pool of respondents in Nagpur. Employing a judgment sampling technique to ensure varied experiences with online shopping, we collected data from 105 participants. The collected data underwent thorough classification, tabulation, and codification. Statistical analyses, including Percentage Analysis and Chi-Square tests, were employed for interpretation. The findings hold significant implications for businesses contemplating or currently navigating the online retail landscape.

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