Interrogating the Online Internet-Based Broadcast Media Stations: Platforms, Implications and Emerged Paradigms

Abstract

The rapid growth of the internet and advancements in digital technology has significantly transformed the landscape of media consumption, giving rise to a plethora of online internet-based broadcast media stations. This study therefore, interrogates the online internet-based broadcast media stations, its platforms, implications and emerged paradigms. The researcher embarked on this study basically to examine the diverse platforms of online internet-based broadcast media stations; to assess the implications of online internet-based broadcast media stations on traditional media industries and the evolving media ecosystem and to explore the emerged paradigms of online internet-based broadcast media stations, including user-generated content and the integration of artificial intelligence. This study is anchored on the uses and gratification theory. Using the survey research design, questionnaire was used to elicit responses from the respondents. Findings show that majority of the respondents (31%) noted that social media platforms is one of the most widely used platforms for online internet-based broadcast media stations. Also, a majority of the respondents (31%) noted that one of the implications of online internet-based broadcast media stations on traditional media industries and the evolving media ecosystem is fragmentation of audience. This study recommends that to address concerns regarding misinformation and disinformation, it is crucial to promote platform transparency and accountability. Online media platforms should disclose their content curation algorithms and provide clear guidelines for content moderation.