Post covid-19 management: The strategic role of enterprise digitalization

Abstract

The ongoing pandemic of Covid-19 disturbed the social and economic life. This virus has accelerated the firm’s digitalization and has created a situation of uncertainty about risks, strategies and best practices. On the bright side,Covid-19 has forced enterprises to operate in swiftly ways which revealed the firm agility and the great ability to adopt digitalization and remote working. This article concentrates on how the Covid-19 pandemic has affected the functioning of companies and highlighted the critical role of digitalization. In doing so, this research paper address the current lack to integrate between strategic management, Covid-19 crisis and digital entrepreneurship.