- Entertainment, Perceived value, Socialvalue, Ease of use, Youth engagement.
Abstract
As a relatively new social networking site(SNS), Instagram’s user database has been growing at a staggering rate since it was first launched in 2010. Marketing practitioners have been making efforts on this increasingly popular mobile image(and video) capturing and sharing services to reach the end-users, more importantly, to build lasting relationship with them.This study follows literature study, positive worldview, and utilized contextual investigation plan. The information was gathered by qualitative substance investigation strategy through passing questionnaire. A questionnaire was conducted to collect primary data and secondary data the study sample consisted of 104 respondents. Therefore, these significantly affect the adherents, likes, and remarks, for consumer engagement. The variables that are considered for the study are customer engagement, perceived value, social value, ease of use. As per the result of the study perceived value, social value, ease of use have shown positive influence on the youth engagement.