Vol. 9 No. 2 (2019): Vol 9, Iss 2, Year 2019
Articles

A study about the aspects of customer experience analysis in first cry (baby shop – a startup Company)

Saranya B
Department of Management Studies, SRM University, Chennai, Tamilnadu, India
Published June 30, 2019
How to Cite
B, S. (2019). A study about the aspects of customer experience analysis in first cry (baby shop – a startup Company). Journal of Management and Science, 9(2), 85-96. https://doi.org/10.26524/jms.2019.10

Abstract

Startups are also the centers of innovation and are a great way to enhance employment creation in the economy. Customer experience analysis is receiving much attention in scientific and managerial community. Scholars and practitioners state that customer experience is the next area of competition. Its factor includes conviction, trust satisfaction, loyalty, goodwill, commitment,delight, experience. In the present modest world if any business organization has to endure it needs to keep a view on various forces operating in the market. More over competitors constantly try to win over others. In this scenario, every business organization needs to monitor the changes taking place in the market so that they are not caught by competitors

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