Role of management education in enhancing startups – a descriptive review

Abstract

In the Indian Business ecosystem, the country is witnessing a flurry of new startups, almost in all industries, predominantly with new innovations, new technologies, since 2015. This may be of two prime features – with tremendous potential of profound market size and rapid increasing of day-today budding of new entrepreneurs. This may be due to new government initiatives like “Startup India, Standup India”. The new startups or the existing startups, so-called family business firms give the ones to actualize their faster growth, accomplishments, such as financial growth and freedom, pride. In the journey of entrepreneurship, there are myriad of challenges such as huge competitors, political strategies, law enforcements, and market dynamics to be encountered every day. In the case of new ventures an entrepreneur need to be of wellversed the contemporary events and should be of muscled with the knowledge of management tactics to abreast the challenges. The management education is indeed provides the ample of knowledge of management tactics with its application in forming successful strategies pertaining to marketing, finance, human-capital, employee engagement, Product innovations, pricing that matches the business environment, that will aids a entrepreneur to have a smooth glide in the business atmosphere. Despite the startups are of flourishing in numbers, it is horrendous that there are many witnesses of Startup failures, due to the lack of knowledge of management about the business, these shortcomings in the management of business have lead to many breakdowns of the new startups and non-viability of running the family businesses due to lack of management tactics that have lead to many closed downs. This article will give a Descriptive review about the how the role of management education that enhances a new entrepreneur and family firms in a successful way.