Journal of Management and Science
Vol. 6 No. 3 (2016): vol 6, Iss 3, 2016
Articles

A conceptual study on customer relationship management in banking sector

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  • Ramya B,
  • Prabaharan K
Ramya B
Assistant Professor,Department of commerce with CA Kovai Kalaimagal College Of Art And Science,Coimbatore
Prabaharan K
Assistant Professor,Department Of Commerce K.S.G College Of Arts And Science
DOI: https://doi.org/10.26524/jms.2016.30
Published December 31, 2016
Keywords
  • In Today’s scenario, companies quest for customers to please them in every respect and offer them the best deal.
How to Cite
B, R., & K, P. (2016). A conceptual study on customer relationship management in banking sector. Journal of Management and Science, 6(3), 301-306. https://doi.org/10.26524/jms.2016.30

Abstract

In Today’s scenario, companies quest for customers to please them in every respect and offer them the best deal.Furthermore, a comparison would also be made to find out the expectations of the customers from the banking stream and on various technical and structural fronts.

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