Role of social media in creating avenues for startups

Abstract

In the developing nation like India where the entire population is encouraged to make the country digitalised, the social media acts like a boon in creating avenues for startups.Early stage in the life cycle of an enterprise where the entrepreneur moves from the idea stage to securing financing, laying down the basis structure of the business, and initiating operations or trading has been said to be startups. Social Media is a useful tool that helps to connect the technology and the social aspects around the world.In recent years, social media has paved the way for creating avenues for startups and helping them to run their business successfully