Growth and the challenges of start- up entrepreneurs in India – an analysis

Abstract

A startup is a young company that is just beginning to develop. Startups are usually small and initially financed and operated by a handful of founders or one individual. These companies offer a product or service. It is not currently being offered in a different place in the market. In the early stages, startup companies‟ expenses tend to exceed their revenues as they work on developing, testing and marketing their idea. As such, they often require financing. Startups may be funded by traditional small business loans from banks or credit unions, by government sponsored Small Business Administration loans from local banks, or by grants from nonprofit organizations and state governments. Incubators can provide startups with both capital and advice, while friends and family may also provide loans or gifts. A startup that can prove its potential may be able to attract venture capital financing in exchange for giving up some control and a percentage of company ownership. Over 58 percent of the rural households depend on agriculture as their principal means of livelihood. The Indian food and grocery market is theworld‟s sixth largest, with retail contributing 70 percent of the sales. The Indian food processing industry accounts for 32 percent of the country‟s total food market, one of the largest industries in India and is ranked fifth in terms of production, consumption, export and expected growth.The online food delivery industry grew at 150 percent year on year with an estimated gross merchandise value of 300 million in 2016. The study focuses on empowerment of startups through innovation and design and to accelerate distribution of the startup movement.