A study on innovative marketing practices in retail marketing sector-with special reference to big bazaar

Abstract

The present paper provides a platform to understand the customer satisfaction towards retail products and how retail sector is adopting different kinds of strategies to attract the customers and also explains its CRM Practices; marketing practices etc A Researcher has selected 50 customers who are purchasing products from Big Bazaar in Shivamogga. It particularly focused on Benefits of the customers about offering discounts, any special services, games etc and also collects information about how this particular Retail marketing strategies contribute towards consumers taste and preferences , Finally the detail information about Retail marketing strategies and How it is very important for all service sector has explained clearly. Therefore, small attempt have been made to understand the benefits, taste, preferences and satisfaction of the Assessee towards Big Bazaar and how Retail Strategies plays an important role in Company development today. The structured questionnaire method conducted to the Big Bazaar consumers in Shivamogga and the data collected will be arranged properly for the findings. It concentrates on the new emerging challenges, opportunities and issues in the field of Marketing. Finally, it makes an attempt to offer suggestions to analyze the improvement of Retail Marketing Strategies.