Journal of Management and Science
Vol. 8 No. 2 (2018): Vol 8, Iss 2, Year 2018
Articles

Factors affecting tourist satisfaction in bangladesh

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  • Subrata Banik,
  • Kaniz Marium Akter,
  • Abdul Gaffar Khan
Subrata Banik
Lecturer¸ Department of Business Administration, Mawlana Bhashani Science and Technology University, Tangail-1902, Bangladesh
Kaniz Marium Akter
Assistant Professor, Department of Business Administration, Mawlana Bhashani Science and Technology University, Tangail-1902, Bangladesh
Abdul Gaffar Khan
Assistant Professor, Department of Business Administration, Mawlana Bhashani Science and Technology University, Tangail-1902, Bangladesh
DOI: https://doi.org/10.26524/jms.2018.13
Published June 30, 2018
Keywords
  • Tourist satisfaction; Affecting factors; Bangladesh
How to Cite
Banik, S., Akter, K. M., & Khan, A. G. (2018). Factors affecting tourist satisfaction in bangladesh. Journal of Management and Science, 8(2), 157-164. https://doi.org/10.26524/jms.2018.13

Abstract

Background: The recent development and the forecasted high growth in tourism sector of Bangladesh give an insight that it has great potentials to develop into a world class tourist zone and requires examination.

Aim: The aim of this study is to investigate the factors that impact tourist satisfaction in Bangladesh. Research Methods: A questionnaire survey design was applied in order to determine the influential factors that have substantial impact on tourist satisfaction. Respondents from all over Bangladesh participated in the survey.

Results: The results indicate that the identified factors affect tourist satisfaction. From among the factors¸ information significantly influence tourist satisfaction. The findings suggest to put emphasis on information¸ accommodation¸ safety and security factors for boosting the level of tourist satisfaction.

Conclusion: The paper provides enhanced information for tourism authorities¸ and tour operators/managers about the tourists’ perception in Bangladesh. By understanding how and what kind of different services and benefits are to provide¸ they can take actions for enhancing tourist satisfaction. The study offers an insight on tourists’ perception in Bangladesh. It also expands the literature on the relevant field.

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