Journal of Management and Science

Successful Entrepreneur’s: The Deal Markers

Paul T E Cusack — 2025-09-30

Here we provide some thoughts on what separates low success entrepreneurs and those who are very successful. The answer is that those who grow a business are deal makers. They often steal their ideas for a business from a thinker, yet they gain all the reward. If you want to make it big, you need to be a deal maker. I have yet to find a book on the nuts and bolts of investing. Some people just have a “businessman in the belly”.

On Investing the Buffett Way

Paul T E Cusack — 2025-09-30

Warren Buffett was one of the most successful investors in History. He started by delivering papers when he was in high school and went on to make Berkshire Hathaway a very successful company. In this paper, we prove a skim of his method to build wealth. Note however, that Buffett never saw a great depression. He may have been just the luckiest investor in history, born at the right time.

A Study on influence of personalization strategies for engaging and retaining customers in a hyper-connected world

Shah Rizan Bin Mohd Yunos — 2025-09-30

This study examines the effects of personalization strategies in attracting and retaining the customers in Malaysia, a country that has unique market characteristics which are diverse and manifold in connectivity. There is growing concentration of advanced artificial technologies, big data, and machine learning in driving companies towards a new marketing approach that is more engaged and personalized towards the target audience. The research evaluates three paramount independent variables, namely: technological capabilities; data quality and customer preferences in an attempt to find out how they affect customer engagement and customer retention. A descriptive survey design was used in the collection of data, using structured questionnaires to obtain information from 309 respondents. The analysis of the data performed using Pearson's correlation and multiple regression analysis confirms these results and reveals that personalization strategies are significant in enhancing customer engagement as well as retention. The results indicate that out of the three factors, customer preferences exert the highest influence on engagement, while the factors of technological capabilities and data quality are also important in establishing the success of personalization. The report states that the companies’ engagements in Malaysia would require acquisition of advanced technologies, improvement of data management systems and being able to personalize their offers to every single customer in order to maximize their personalization strategies. It further catalogues various barriers that would hinder the full potential of personalized marketing, such as data privacy issues and lack of necessary technological aspects. The meantime results help address the needs of businesses who wish to be victorious in the competition by enhancing customer loyalty through individual Focused Marketing towards the client.

Perceived challenges affecting elderly people and their effect on their ability to obtain social protection and healthcare services In Tanzania

Ramadhan Said Naibu — 2025-09-30

Ageing has been regarded as an important policy issue worldwide because of the large proportion of elderly people. Despite efforts to improve access to healthcare services, the elderly in Tanzania still face various challenges. This study was conducted to explore the challenges affecting elderly people from accessing NHIF in Kinoindoni Municipal Council. The study population comprised elderly individuals in selected wards in Kinondoni Municipal Council. A sample size of 394 elderly people was purposively sampled for the study. Data collection involved mixed-methods that combined questionnaires, in-depth interviews, document reviews, and focus group discussions to obtain the data. While the Statistical Package for Social Science was used to analyse quantitative data, content analysis was employed to analyse qualitative data. The study revealed several key challenges elderly individuals face in accessing NHIF services in Tanzania. Financial constraints emerged as the most significant barrier, with 75% of the respondents citing difficulties in affording premiums and out-of-pocket expenses, often leading them to forgo necessary healthcare. Administrative hurdles, such as complex enrolment processes and bureaucratic inefficiencies, were also prevalent, with 75% acknowledging that these obstacles impede their ability to utilize NHIF benefits effectively. Additionally, a lack of awareness regarding NHIF services was noted by 75% of participants, indicating that many elderly individuals do not fully understand their rights or available benefits. These findings highlight for the need for targeted interventions to improve accessibility and health outcomes.

University as management link with the entrepreneurship and innovation ecosystems

Patino-Galvan — 2025-09-30

During the COVID-19 pandemic, nearly 2.7 million companies closed, and with-it unemployment worldwide increased 25%, 18.6% for The Organization for Economic Cooperation and Development (OECD-OCDE) and The Economic Commission for Latin America (ECLA-CEPAL) countries, and 26.9% for Mexico. Therefore, the workforce presented difficulties in assessing employment, which forced them as an option to join informal employment, which grew on average by 59% during the pandemic. Given this scenario, (OCDE, 2021)(CEPAL, 2018) entrepreneurship is a a real alternative to create jobs and promote economic development. However, they require an ecosystem as a linking agent to collaborate with its materialization, permanence and success in the market. Therefore, a descriptive study was carried out applying to 384 public and private universities in the 32 states of Mexico, to identify the actors with which universities are linked through incubators.

Analysis of production and trading trends in the rice value chain in Mbarali District of Tanzania: perspectives from 2019 to 2021

Willy Maliganya — 2025-09-30

Rice is an essential food crop that significantly contributes to economic growth, food security, and poverty alleviation in many countries. In Tanzania, the rice value chain is critical for revenue generation and employment to thousands of people. However, little attention has been given to the profitability of the rice value chain in different parts of the country. This cross-sectional study investigated the rice value chain in Mbarali District, Tanzania, spanning the agricultural years 2019 to 2021. Using the Value Chain Analysis and Transaction Cost Economics, the study assessed the production and trading of rice in the rice value chain in Mbarali district. The study involved a total of 126 participants selected by snowballing. Data were collected by using structured, semi-structured and unstructured interviews to understand the actors' roles and the value-adding processes throughout the chain. Descriptive statistics were used to analyze production costs, input-output dynamics, and distribution patterns within the value chain. The findings revealed substantial financial investments required for paddy production in Mbarali District in terms of seeds, fertilizers, pesticides and herbicides, and farm implements. The findings also showed varying cost efficiencies across seasons, with in-season turnovers demonstrating robust revenue generation relative to input costs, particularly in sales to retailers (0.61) and wholesalers (0.75). However, out-of-season challenges were evident, notably in maintaining efficiency during slower market periods. The study contributes empirical insights into how to enhance the resilience and competitiveness of Tanzania's rice sector amidst evolving climatic and economic challenges and underscores the need for a policy and initiatives that would strengthen the resilience of the rice value chain against climatic and economic stresses. The results have significant implications for policymakers, academics, and other stakeholders interested in promote sustainable development of the rice value chain in Tanzania.

Marketing Innovation as a Strategic Bridge: Examining the Influence of Strategic Thinking on Internal Marketing in Sub-Saharan Africa's Broadcasting Industry

Ahmad Walugembe, — 2025-09-30

Objectives: This study investigates the relationship between strategic thinking, market innovation capabilities, and internal marketing performance within the radio broadcasting industry in Sub-Saharan Africa, focusing on Uganda.

Design: Guided by the Resource-Based View (RBV), a cross-sectional quantitative design was adopted. Data were collected from 127 managers of broadcasting stations across Uganda. Four hypotheses were tested.

Findings: All hypotheses were supported, revealing significant positive relationships among the variables. Strategic thinking, expressed through reflective decision-making, trend analysis, organizational awareness, and pattern recognition, positively influenced both market innovation capabilities and internal marketing performance. Mediation analysis confirmed that market innovation capabilities significantly mediate the relationship between strategic thinking and internal marketing.

Policy Recommendations: Radio broadcasting firms should invest in developing strategic thinking skills among leaders and enhance innovation systems to improve internal marketing effectiveness.

Originality: The study extends the RBV by identifying strategic thinking as a vital cognitive resource that drives competitive advantage through market innovation capabilities and internal alignment.

ARE SCHOOL STUDENTS READY FOR MOBILE LEARNING? INSIGHTS FROM A DEVELOPING COUNTRY

Sayma Hossain Shetu — 2025-09-30

In today's world, where mobile technologies are transforming education, this study explores the behavioral intentions of secondary and higher secondary students in Bangladesh to adopt mobile learning (m-learning). The unified theory of acceptance and use of technology 2 (UTAUT2) framework was adopted as the theoretical foundation of this study. This study introduced two new concepts, perceived negative consequences and learning value, to identify the main factors that drive the students' acceptance of m-learning. Convenience and snowball sampling techniques were applied to collect data from respondents through a structured questionnaire. Advanced partial least squares structural equation modeling (PLS-SEM) was used to analyze 517 respondents’ data and test the hypothetical model. The results of this study indicate that the most important factors that impact students' intention to adopt m-learning are performance expectancy, effort expectancy, social influence, facilitating conditions, hedonic motivation, habit, and learning value. However, the study finds that perceived negative consequences such as diversions or health concerns do not influence the decisions of the students. The findings of the study expand the UTAUT2 model and convey useful ideas for legislators, teachers, and tech developers to create innovative and effective m-learning platforms.

Operational Effciency throughTiered Escalation and Knowledge Sharing in Cloud Support Environments

Haritha Bhuvaneswari Illa — 2025-09-30

Cloud support operations are becoming increasingly complex as organizations adopt multi-tenant architectures, manage diverse workloads, and face growing expectations for high availability and rapid incident resolution. Modern cloud environments require support teams to respond efficiently to technical issues while maintaining service reliability, minimizing downtime, and meeting strict service-level agreements. However, many organizations encounter challenges due to inefficient escalation pathways, where incidents are either escalated prematurely to higher-tier engineers or remain unresolved at lower tiers because of insufficient expertise. In addition, knowledge silos within support teams often prevent the effective dissemination of technical solutions, resulting in repeated troubleshooting, inconsistent resolutions, and suboptimal utilization of skilled resources. These challenges not only affect operational efficiency but also reduce customer satisfaction and increase operational costs. This research investigates the impact of integrating tiered escalation models with knowledge-sharing systems as a strategy to enhance operational efficiency in cloud support environments. A mixed-method approach was employed, combining quantitative analysis of key performance indicators, including Mean Time to Resolution (MTTR), First Contact Resolution (FCR), and escalation frequency, with qualitative insights gathered from interviews and surveys of support engineers across multiple tiers. The framework was implemented in a mid-sized cloud service organization, and its performance was compared against baseline metrics collected prior to deployment. The results demonstrate a 51 percent reduction in MTTR, a 23 percent increase in FCR, and a 40 percent decrease in unnecessary escalations. These findings indicate that combining structured escalation pathways with a centralized knowledge-sharing system can significantly optimize resource allocation, improve problem-solving efficiency at the first level, and foster collaboration across support tiers.

WORK-LIFE BALANCE: A WOMAN’S AGENCY HUSTLE?

Ambiliasia Mosha — 2025-09-30

Work-life balance remains a daunting task for most women in Africa. This is complicated by the existing gender stereotypes and norms that accrue domestic work to women regardless of their professional responsibilities. Despite the existing legal, and institutional framework on relieving women, there is no significant improvement. This paper examined the role of agency in determining work-life balance among employed women. Secondary data was used to assess theoretical and practical terrains on how agency can retrieve women's work-life balance and elicit norms transformation. Using a work-life balance model and role theory, the study proposes that legal and institutional frameworks still have a crucial role to play in suppressing stereotypes and norms that condemn women to overworking. Additionally, there must be a positive support system, room for women to make choices, and flexibility for agency to support women's work-life balance. The paper also establishes the significance of the role of men in creating a strong agency that this can only happen when men become catalysts for bringing the balance needed. Additionally, work-life balance provides immunity for mental illness that most women in professional employment are facing. This study contributes to global initiatives for escalating the number of women in professional employment. It also complements global campaigns towards having women who are mentally fit and who can become successful in their professional careers and their social lives.