K Karthikeyan, and D Prashanth. “Exploring Consumer Behavior in Extended Reality (XR): Analyzing Key Influencing Factors in the Metaverse”. Journal of Management and Science 15, no. 1 (March 3, 2025): 124 - 131. Accessed April 4, 2025. https://jmseleyon.com/index.php/jms/article/view/824.