Shah Rizan Bin Mohd Yunos, Sapowan Bin Sanusi, and Mustafa Dakian. “A Study on Influence of Personalization Strategies for Engaging and Retaining Customers in a Hyper-Connected World”. Journal of Management and Science, Vol. 15, no. 3, Sept. 2025, pp. 6-20, doi:10.26524/jms.15.27.