Anupkumar Dhore, Apurva Khobragade, and Toshik Arun Mowade. “An Investigation into the Growing Importance of User-Generated Content Within the Realm of Contemporary Digital Marketing Endeavors”. Journal of Management and Science, Vol. 13, no. 2, June 2023, pp. 29 -31, doi:10.26524/jms.13.17.